This Polar Pro campaign was captured by 5 people exploring in a van, testing and showcasing the New Boreal 50L backpack in its intended environment. I spent multiple months testing this backpack in some crazy conditions. We envisioned making a dual story campaign, with one focused on action snow sports and another focused on landscape photography in the PNW. Our agile team with a diverse skillset let us capture a wider range of scenery and product use cases than most production companies could.
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